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WCA, AWFS and AWI produce video promoting woodworking careers

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Three woodworking organizations partnered to produce a six-minute video that is airing on public television stations nationwide to create awareness of career opportunities in the wood products industry.

The video, produced by “In Depth with Laurence Fishburne,” an award-winning educational television series highlighting the evolution of education, medicine, science, technology, and industry through inspiring stories. It was funded by the Association of Woodworking & Furnishings Suppliers (AWFS), Architectural Woodwork Institute (AWI), and Woodwork Career Alliance of North America (WCA). In addition, a one-minute commercial version of the video (below) was produced. It will air on Fox Business Network and other cable networks.

The program showcases the operations of Hollywood Woodwork, a high-end commercial architectural woodworking firm in Hollywood, Fla. It introduces the audience to potential careers in a modern woodworking facility using advanced machinery in a safe and clean environment.

Those interviewed in the video discuss skills needed for wood industry careers, education and training opportunities, and various career pathways available.

Sebastien DesMarais, president of Hollywood Woodwork and current AWI Board president, is prominently featured in the video. Others included are Brian Joyce, vice president of sales, Blum Inc. and AWFS executive board member; Doug Hague, AWI executive vice president; Scott Nelson, WCA president; and Jennifer Glender, senior project Manager, Hollywood Woodwork.

“We are so excited to partner with In Depth on this video project,” said AWFS Executive Vice President Angelo Gangone. “This is a fantastic way to reach a new audience through In Depth’s distribution channels. By collaborating with AWI and WCA, we could access the fantastic manufacturing facility at Hollywood Woodwork, add more voices to the story, and ensure that our industry’s skill standards are included in the conversation.”

“This video project was a lot of fun,” said Hague. “Video is an ideal way to reach a universal audience, including young people and those who influence their career-making decisions like parents, educators, and school counselors. We feel this video will make a positive impact on shifting the perception of wood industry careers. We are extremely grateful to Hollywood Woodwork for opening their doors to serve as an example of today’s wood products manufacturing facility.”

“This was a unique opportunity, and it was important that WCA could participate in it,” Nelson said. “We are very satisfied with the end-product and hope this can be an asset that our industry can continue to use to introduce wood manufacturing to our future workforce and the general public.”

AWI Board of Directors Appoints Hague New Executive VP

Doug Hague, incoming executive vice president of the AWI

The Architectural Woodwork Institute Board of Directors named Doug Hague to succeed Philip Duvic as AWI executive vice president effective Jan. 1, 2020. Duvic, who previously announced his retirement, has been associated with AWI since November 2000 and was appointed as executive vice president in 2005.

Search & Selection
Prior to the board’s vote, Doug Mock, chair of the EVP Search Committee, reported that nearly 80 applications were received and reviewed in the evaluation process which resulted in a selection of three qualified finalist EVP candidates. Each of the three finalist candidates was interviewed by the EVP Search Committee in face-to-face meetings in early August. At the conclusion of those interviews, the EVP Search Committee selected Hague as its recommended EVP candidate for consideration by the AWI Board of Directors.

“The EVP Search Committee vetted dozens of applications and I am pleased that Doug Hague’s name rose to the top of the list. AWI’s future leadership is now secure and I am so very grateful that Doug stepped forward in this opportunity. I am confident that Doug will lead AWI and our staff team to new heights of superlative performance with unsurpassed outcomes,” Duvic.

In accepting the EVP appointment, Hague said, “It is an honor to be selected for this position. This tremendous opportunity to lead our association that is recognized as a global leader is both exhilarating and a big responsibility. I look forward to engaging members so they can experience the value of their association membership. AWI has so much to offer and I am grateful to be a part of it. I thank Phil for his 15 years of leadership and am eager to learn during the transition process. My ability to make change in the education area was primarily due to the support of our volunteers, Board of Directors leadership, and staff. I aim for the same support in this new role to elevate our association to new heights.”

Background
Hague joined the AWI national staff as education director on July 1, 2016. In that capacity, he has focused on upgrading AWI’s core seminars, contributed fresh fund-raising ideas to the AWI Education Foundation, introduced students to AWI members at selected national events, and began development of a revolutionary digital learning portal to enhance AWI members’ learning opportunities. A Pittsburg State University (PSU) graduate with a BST in Wood Technology and a MS in Career and Technical Education, Hague is also a former PSU associate professor. While employed in the architectural woodwork industry, Hague participated in all areas of fabrication from design and sales to final installation. His primary industry roles were office related: Estimating, Project Management, Drafting/Engineering, and CNC programming — specializations which are key components among AWI’s current education offerings for woodworkers.

Click here to read the cover story in the October edition of NewsBriefs for details about Doug’s experience in the woodwork industry.

Transition
Commencing October 1st and extending through December, Duvic and Hague will be working together to ensure a successful transition and hand-off for Hague to assume his new role as the AWI executive vice president.

Championing Woodworking Skills & Careers

The co-owner of Rowland Woodworking shares her passion for SkillsUSA and the Woodwork Career Alliance.

Kristine Cox, co-owner of Rowland Woodworking of High Point, NC, is not one to sit on the sidelines. Though helping her husband Jeff run an architectural woodworking company is demanding, she still manages to make time to champion industry causes through her involvement with the Architectural Woodwork Institute and the Woodwork Career Alliance of North America. She has served on the board of directors, including stints as president, for both AWI national and the Carolinas Chapter of AWI. After completing her term as president of AWI in 2017, Cox became a board member of the WCA.

Through her participation with AWI and now WCA, Cox remains actively involved with the annual SkillsUSA Cabinetmaking competition on both the state and national levels. For more than a decade she has helped coordinate the annual North Carolina contest for high school students, the winner of which represents the Tar Heel state in the national SkillsUSA competition. She also chairs the AWI’s SkillsUSA Committee, which along with the WCA, partners with SkillsUSA to organize the national Cabinetmaking Championship held each June in Louisville, KY.

Cox views SkillsUSA and its mission to prepare students for careers in the skilled trades – including woodworking – as a worthy organization to support to address the manufacturing skills gap head-on.

“Supporting our high school woodworking programs and students through SkillsUSA is kind of a way of giving back,” Cox says. “I quickly found out that this is something I have a real passion for. SkillsUSA is a great platform for getting the word out to the kids, parents, teachers and guidance counselors that we have good-paying jobs. We have careers. It might be in the shop running a CNC machine or in the office designing products. It could be in sales for a supplier member or a machine tech or even designing machines. If we don’t tell them about the opportunities in our big, wide industry, who will? The schools are certainly not going to be pushing them to work in our industry on their own.

“I’m not going to say it’s not selfish of me,” Cox continues. “But if one young person goes into our field, then it’s worth it. In fact, I was actually lucky enough to recently hire somebody who had competed in SkillsUSA.”

A Good Problem to Have
The 2018 North Carolina SkillsUSA Cabinetmaking competition, held at the Greensboro Coliseum, maxed out at 20 high school contestants. Cox and her fellow AWI Carolinas Chapter committee members are scrambling to find ways to accommodate future growth of the competition.

“We’ve already reduced the number of students any school can bring to the state championship,” Cox says. “Now we’re starting to look at ways to have a pre-competition to narrow the field because we don’t have enough space required for each contestant’s individual work area and the bigger equipment they share.”

The Carolinas Chapter donates funds to stage the state’s SkillsUSA Cabinetmaking competition. The chapter also purchased 20 sets of tools that includes a portable drill, sander, nail gun, etc., used by the contestants. Rowland Woodworking not only stores the tools, the company also made workbenches for the contest and lends four of its table saws and a couple of miter boxes for the competition.

The Carolina Chapter SkillsUSA committee also solicits donations of materials, supplies and equipment from area woodworking industry companies for the contest. She points to a CNC router and a dovetail key router machine loaned respectively by ShopBot Tools and Hoffmann Machinery as examples of machinery that parents, teachers and other spectators don’t usually see. “Having this technology available brings some wow factor to the competition,” she says.

Cox says she enjoys attending the annual SkillsUSA national competition. “I like to watch the kids compete, but I also like to go to nationals because I can see what it takes for a contestant to be successful. Our goal is to give our students every advantage we can by making our state’s projects look and feel like the national contest.”

Cox and Ben Houston, territory manager of Salice, who she describes as “my right-hand man,” collaborate on designing the cabinetry project contestants build under the added stress of time limits. “We’ll meet for lunch and literally draw up an idea on a napkin. Then I’ll try to put into AutoCAD and sometimes learn that it’s too complicated because of the joinery, equipment that is needed, or would take too long to construct.”

Ultimately, Cox says, “We want to make the project challenging enough so that not every kid can finish it. We want to make them demonstrate their soft skills as well as machine and cabinetmaking skills. They have to demonstrate critical thinking and problem solving. If they don’t use all of the soft skills that they are learning in the SkillsUSA program, they are going to have real problems.”

Cox’s reconnaissance paid off big dividends at the 2018 SkillsUSA competition. Ravindra Dave of Cary High School of Cary, NC, took the bronze medal. In addition, Hunter Thompson, who won the gold medal at the 2016 SkillsUSA competition while still a student at Cedar Ridge High School of Hillsborough, was one of two SkillsUSA alumni to compete for the honor of representing the United States in the biennial WorldSkills contest this August in Kazan, Russia.

“I was as proud as any parent to see Hunter win a gold medal as a senior in high school,” Cox says. “I’m sad he didn’t make it to WorldSkills, but he did a great job.”

The SkillsUSA-WCA Connection
Cox’s affiliation with SkillsUSA brought her in close contact with the WCA and led her to volunteer for a seat on the WCA Board of Directors. Kent Gilchrist, a member of the AWI SkillsUSA committee, also sits on the WCA Board of Directors. Gilchrist designs the project that challenges the contestant’s skills at the national SkillsUSA Cabinetmaking competition.

The fact that many of the high schools that participate in North Carolina’s SkillsUSA competition are EDUcation™ members of the WCA further connects Cox to both non-profit groups.

“I think the WCA has a great program,” Cox says. “We are not a WCA MANufacturer member yet, but I do intend to change that. Between our workload and not having someone in the shop to make it happen, I really haven’t been able to do anything. But I want to bring the WCA credentialing program into our shop. In the meantime, I try to make sure that our WCA schools have what they need.”

As a recent show of her support for the WCA, Cox partnered with Dan Kern, an instructor at East and West Montgomery High Schools, to develop programming for teachers of woodworking and construction programs attending North Carolina’s 2018 Career and Technical Education Summer Conference. Kern also happens to be an accredited chief evaluator of the WCA.

“Dan took over the CTE conference planning last year,” Cox says. “The two of us sat down and brainstormed ideas of what would be beneficial for the teachers in terms of training and information.”

One of the outcomes of the brainstorming session was assembling a tour of several area wood industry facilities including Columbia Panel, Hafele America and Herzog Veneers, plus the Bienenstock Furniture Library. Another major component of the last summer’s CTE program for woodworking teachers was hands-on training at Rowland Woodworking conducted by Kern. The training was designed to help participating teachers sharpen their woodworking skills.

Cox says its likely that Kern and her will build on the success of last year’s program this summer. “We had some high school carpentry teachers participate in the tour last year. We’ve talked about the possibility of offering some woodworking training at our shop to them as well because there is some crossover,” Cox adds.

“It wasn’t too awfully inconvenient to offer space for the instructor training at our shop,” Cox says. “But even if it was inconvenient, it wouldn’t matter, because the WCA is a good program to improve our industry. As long as they want to come here, they have a place.”

Video: High School Students Learn Business of Woodworking

The need for a younger workforce is prevalent throughout the architectural woodwork industry.  Many students are interested in woodworking, but lack someone who will take the time to assist them in exploring their interest.

A video recently distributed by the Architectural Woodwork Institute (AWI) is an inspiring example of how collaboration of an industry supplier with a high school can help fill the workforce gap.  The video features Top Saw Industries of Phoenix, AZ, along with a Paradise Valley High School teacher and his woodshop students telling how the school’s successful woodshop program is enticing students while enhancing their life skills.

Watch the video and see and hear the passion of the students about woodworking and their enthusiasm about utilizing business skills learned in the class.  They are being successfully prepared for a career path in the industry.

 

 

Vero Software Raises $751 for WCA with T-Shirt Promo

Vero Software Marketing Manager Paul Losavio is flanked by Patrick Molzahn and Scott Nelson of the WCA.

Vero Software of Tuscaloosa, AL, presented a $751 check to the Woodwork Career Alliance of North America during the AWFS Fair in Las Vegas.

Vero, whose programs include Cabinet Vision and Alphacam, was joined the Woodworking Network and the Architectural Woodwork Institute in sponsoring a limited edition “I Love Woodworking” T-shirt. The proceeds will help fund WCA programing.

“Education is absolutely vital to the success of the future of wood manufacturing,” said Paul Losavio, marketing manager for Vero. “The WCA is a great organization working to meet the educational needs of the industry and we are ecited to offer our support by raising money through this fun T-shirt fundraiser.”

“Vero Software has been a great supporter of the Woodwork Career Alliance,” said WCA President Scott Nelson. “We are very appreciative of the company’s many financial contributions to the cause of developing a skilled woodworking workforce.”