The launch of the Wood Industry Resource Collaborative (WIRC) “You Would” campaign includes a pair of videos aimed at promoting woodworking career pathways — one to teens and the other to young professionals.
The WIRC’s industry-wide career awareness campaign is led by AWFS, WMIA and WMMA. WIRC’s goal is to showcase the variety of career opportunities available in today’s woodworking industry to attract new talent.
The video above is geared toward adults in their heir mid-20s to late 30s who are seeking a career change, including military veterans. The video below was created with high school students in mind.