President’s Message: Shifting into High Gear

I hope everyone had a wonderful Holiday Season and is recharged to embark on a prosperous 2019. We at the Woodwork Career Alliance are excited about the New Year and the opportunity to continue building on the momentum we experienced in 2018.

Here’s a quick review of some of the WCA’s 2018 highlights.

  • We are proud that 115 schools across the United States and Canada renewed their WCA EDUcation™ membership and are actively entering students into our credential program.
  • WCA added 480 new candidates and issued 167 certificates or credentials in 2018. We entered this year with over 2,100 students, teachers and professional woodworkers enrolled in the credentialing program that we launched in 2013.
  • In the month of November alone, we trained 20 new teachers as Accredited Skill Evaluators (ASE) at three separate trainings in Wisconsin, North Carolina and Colorado. We now have more than 260 ASEs, a number that we will add to through upcoming trainings at Madison College, The MiLL and the AWFS Fair. The full schedule and registration details are included in this edition of Pathways.
  • Last year, WCA introduced the INDustry™ Sponsorship program, giving manufacturers and distributors of woodworking machinery and supplies an opportunity to support WCA’s credentialing programs and industry outreach activities. I am pleased to report that we just successfully concluded our first round of sponsorship renewals. I want to personally welcome back Atlantic Plywood, Columbia Forest Products, Intermountain Wood Products, M.L. Campbell, Milesi Wood Coatings, NBMDA, OHARCO, Rev-A-Shelf, Web Don, and Wurth Group as Gold Sponsors and Brookhuis and Lutz Woodworks as Silver Sponsors. Thanks to all of our sponsors for your continued support!

Looking ahead to the AWFS Fair this July, WCA will have a Learning Center and will introduce our new WCA Cell Manufacturing 4.0. Please plan to stop by Booth 10268.

Much more to come!

Scott Nelson
Woodwork Career Alliance of North America


WCA: Setting the Standard for Professional Woodworkers

How the Woodwork Career Alliance’s credential Passport program can turn a mere job into a rewarding career.

Assemble 10 randomly selected wood product executives into a room and ask, “What is your company’s number one concern?” Odds are at least nine of them will respond, “Finding productive woodworkers.”

The skilled worker shortage is a universal and perpetual problem that promises to only get worse as more Baby Boomers retire.

Knowing that the woodworking industry’s skills gap would not fix itself, the Architectural Woodwork Institute and U.S. Forest Service partnered to found the Woodwork Career Alliance of North America. The overarching goals of the not-for-profit WCA are to elevate woodworking as a profession, support workforce development through the creation of skill standards and create career paths based on a credential Passport program recognized throughout the U.S. and Canada. WCA credentials now encompass measurable skill standards for more than 240 woodworking operations and machines ranging from accurately reading a tape measure through operating a CNC router.

Lessons Learned
How can the woodworking industry benefit from a robust, nationally-recognized credentialing program?

For a clue, take a look at how well-established credentialing programs are helping the automotive, metalworking and welding industries recruit, train and retain skilled workers. And keep in mind that these are but three skilled-job industries with which wood product companies compete for qualified help.

  • Established in 1972, the National Institute for Automotive Service Excellence administers one of the best-known credentialing programs. More than a quarter million ASE technicians and mechanics are employed at dealer and independent auto clinics. In addition to elevating career opportunities for auto care professionals, shops that embrace ASE certification can promote that their mechanics are ASE certified to earn the trust and business of consumers.
  • The National Institute for Metalworking Skills was formed in 1994 to establish industry skill standards, certify individual skills against the standards, and accredit training programs meeting NIMS quality requirements. NIMS has developed skills standards for everything from machining through industrial maintenance. More than 120,000 credentials have been issued in precision metalworking and industrial maintenance disciplines.
  • The American Welding Society offers nine different certification categories from inspectors and supervisors to engineers and fabricators. Since its introduction in 1976, more than
    100,000 welding inspector certifications alone have been awarded.

Setting Standards Forges Career Paths
No matter what the occupation, the success of an industry-developed and validated credentialing program hinges on the buy-in of employees and employers alike. Some of the shared attributes of most credentialing programs for the skilled trades, include:

  • Certified professionals receive the respect and recognition they deserve for their commitment to professional development. Their credentials make them more marketable to find a job and more desirable for companies to want to hire them.
  • Employers can incorporate industry skill standards to help frame their training programs and develop incentive programs based on employees successfully achieving new skills. This creates a tool that can be used both for recruitment and retention.
  • Because they are based on industry-accepted standards, the individual’s credentials are transferrable from one employer to the next.
  • Professional credential programs are promoted to high schools and postsecondary CTE programs to help make their curricula more relevant in preparing students for successful careers in modern-day manufacturing.

Chicken-and-Egg Dilemma
For the moment, the woodworking industry faces the classic chicken-and-egg dilemma. Woodworking employers want people who are dependable, trainable and committed. Employees want to be fairly compensated and have opportunities to advance their careers as payback for committing to become more productive woodworkers.

The WCA, with its skill standards and credential Passport program firmly in place, has set the foundation to bring the two sides together so that the woodworking industry can develop and grow a skilled workforce. We encourage everyone who has a stake in the long-term health and prosperity of this time-honored vocation to lift up the hood and take a closer look at what the WCA has to offer.

Learn more about the WCA’s credential Passport program.

AWFS Webinar Targets Integrating WCA Credentialing in the Classroom

The Association of Woodworking & Furnishing Suppliers presented a March 13 webinar focused on Woodwork Career Alliance accredited skills evaluator training. The webinar featured Patrick Molzahn, of program director of Cabinetmaking and Millwork at Madison College in Madison, WI, ,and Bert Christensen, instructor at Westosha Central High School in Westosha, WI. 

The duo provided useful ideas that educators can use to implement the WCA credentialing system in their classroom. In addition, Molzahn and Christensen discussed the library of videos, training resources, and educational materials that the WCA has assembled to make help woodworking teachers. The webinar is a shortened version of the CWWK Teacher Track session offered at the 2017 AWFS Fair.

View the PowerPoint presentation.